Join these engaging and practical seminars designed to deliver the information and experience you need to successfully articulate Coupa’s Value and unique selling proposition.


Partner Pre-Inspire Sales Enablement Workshop

1:00PM - 2:30PM
Session One: How to Develop and Deliver a compelling Coupa message to encourage your prospects to take action
Session Description: What do you need to do to deliver compelling, winning sales presentations? In this interactive session, we will share:

  • The customer personas you’ll typically encounter throughout a Coupa sales engagement and how to address their concerns and turn them into advocates
  • How to deliver a compelling Coupa story that resonates with the prospects strategic initiatives
  • How to successfully engage with IT, Finance and Procurement

2:30PM - 245PM

2:45PM - 3:15PM
Session Two: Pricing
Session Description: In this pricing primer you will learn the inherent benefits of the Coupa SaaS pricing model and how it differs from traditional on-premise pricing. In this session, we will: • Compare licensing and pricing modules for on-premise versus SaaS solutions • List the pros and cons of financing SaaS solutions • Discuss how CFO’s think about SaaS pricing, ROI and TCO • Explain Coupa's pricing model • Dissect real world pricing examples

3:15PM - 4:15PM
Session Three: The Competitive Landscape
Session Description: One of the most difficult tasks is getting reliable and detailed information on competitors that you can incorporate and leverage in your sales calls. Inaccurately differentiating yourself is a sure way to lose credibility fast. Rather than focusing on the competition, this session suggests an alternative way to differentiate yourself – by focusing on the strong endorsements Coupa has earned from top industry analysts and our customers.

Attend this session to advance your knowledge of where Coupa sits in the spend management solutions landscape. To help you position Coupa successfully with prospects, we will cover Coupa's core differentiators and share analyst views of Coupa's solution offering.

In this session we will:

  • Provide an overview of the competitive landscape
  • Articulate Coupa’s key differentiators
  • Explain why analysts have recognized Coupa as a leading choice among spend management providers.

4:15PM - 5:00PM
Session Four: Panel discussion
Session Description: Join us for this expert panel discussion. In this moderated session we will ask Coupa executives from sales, value engineering, marketing and alliances to comment on a broad range of topics designed to enhance your expertise in understanding and presenting Value as a Service.


Customer Value Track

9:00AM - 10:50AM
Session: Supplier Enablement Workshop
Session Description: Empowered suppliers are a cornerstone for success with Coupa. Listen to our Supplier Enablement team share strategies and tools to effectively manage suppliers. With real-world experiences and best practices, you'll get with practical methods of working with your suppliers.

11:00AM - 12:00PM
Session: How to Use Coupa Online Resources
Session Description: Do you know where to get online training? Do you know how to find an article about invoice tolerances? This session will help you navigate the resources we provide to support learning, ticketing and enhancement requests. Come see how to leverage these great tools.

12:00PM - 1:00PM

1:00PM - 1:50PM
Session: Auto Upgrade Release Management and Release UAT
Session Description: We'll explain the benefits and ways to support the auto-upgrade internally with your stakeholders. Understand the testing cycle and best practices.

2:00PM - 3:00PM
Session: Success Metrics and Value Reporting
Session Description: Success is our mantra! We'll show you how you can create measurable goals and manage those goal to your management teams. Come to this session to learn about effective success metrics and managing against those metrics.


9:00AM - 10:20AM
Session:  Spot Buying
Session Description: Did you know that you can create simple sourcing events even if you don't have a Sourcing Module license? We'll show you how to create a Spot Buy event and the differences between our Spot Buys and the Sourcing Module.

10:30AM - 12:00PM
Session:  Approval Chain Optimization
Session Description: Rethink how your organization builds and uses approval chains. Discover ways of decreasing the number of approval chains and thereby making maintenance easier. Walk through the steps to build a dynamic approval chain and determine if this functionality is something you should be leveraging.

12:00PM - 1:00PM

1:00PM - 2:20PM
Session: Questionnaires, Webforms and Form
Session Description: Learn about the different types of questionnaires and how each one is best used. We'll walk through creating a questionnaire that can be used with an item, examine how web forms are created and why they may be helpful for end users and build a form that that can modify or create a new user.

2:30PM - 3:00PM
Session: API Strategy
Session Description: Coupa features a powerful REST API you can use to build integrations. We'll discuss the following topics:

  • Key considerations before implementing the API.
  • Constructs and discover the principles of Coupa API integrations evaluating the key high level enablers concerning API integrations.


9:00AM - 11:30AM
Session: AP Workshop
Session Description: We'll introduce best practices to help you get more value from Coupa, and show you how to enable suppliers for electronic invoicing using nothing but an email. We'll also talk about how Coupa enables and supports AP processes.

12:00PM - 1:00PM

1:00PM - 2:30PM
Session: Compliance
Session Description: Invoice compliance is a can seem like a complex subject. Let Coupa show you how easy it can be for AP and Buyers to manage compliance by talking about and using our compliant invoicing module.